Who We Are

Built by hands-on operators, Lipman AI Group helps organizations turn AI, cybersecurity, and product strategy into real business outcomes.

Our Story

Alternative Intelligence, Applied

At Lipman AI, "Alternative Intelligence" reflects our approach: combining artificial intelligence with human expertise and real-world experience to drive better outcomes.

Lipman AI Group was founded on a simple premise: organizations benefit from partners who can combine deep technical expertise with real-world execution and work alongside their teams to accelerate outcomes.

We collaborate with leadership and product teams to refine strategy, focus on the most impactful opportunities, and support execution where it matters most, whether in product development, AI deployment, or go to market.

Instead of building large internal teams, organizations can leverage Lipman AI to bring in focused expertise, accelerate progress, and move faster with confidence.

Our Approach

Practical Execution

A practical, execution focused approach designed to move from insight to results quickly and effectively.

01

Discover

Work with leadership and key teams to map strategy, product, go-to-market, and internal processes, creating a clear blueprint of how the company operates.

02

Analyze

Analyze the blueprint to identify key gaps, risks, and opportunities across product, processes, and go-to-market, focusing on what drives the most impact.

03

Strategize

Develop actionable strategies with clear roadmaps, defined milestones, and measurable outcomes aligned to business priorities.

04

Execute

Support execution with hands-on advisory, ensuring strategies are implemented and deliver measurable results.

Our Team

The People Behind Lipman AI Group

Asaf Ashkenazi

Asaf Ashkenazi

Founder & Managing Partner

Asaf Ashkenazi is the Founder and Managing Partner of Lipman AI Group, where he works with executive teams to turn technology strategy into execution and measurable business outcomes.

He previously served as CEO of Verimatrix, a publicly traded cybersecurity company, leading the business through strategic transformation and operational focus.

With deep experience across cybersecurity, AI, product strategy, and go-to-market, Asaf combines technical understanding with executive leadership, helping organizations make critical decisions, align strategy with execution, and deliver results in complex environments.

He is an author of industry standards, holds multiple patents, and has been recognized by the San Diego Business Journal as one of the region's most influential leaders and a Leader of Influence in Technology.

Jon Samsel

Jon Samsel

Partner

Jon Samsel is a Partner at Lipman AI Group, where he works with leadership teams to translate strategy into clear positioning, effective go-to-market execution, and sustainable growth.

A veteran marketing executive, entrepreneur, and author, he brings over 30 years of experience across technology, fintech, SaaS, and cybersecurity, with leadership roles at Bank of America, Apple, Ford Motor Company, and Verimatrix, among other growth-stage companies.

He is known for combining strategic storytelling with practical execution, helping organizations build relevance, trust, and momentum in complex markets.

Our Principles

How We Think

Practical, security-first, and business-aligned thinking applied to modern technologies.

Secure by Design

Security is integral to every solution.

Business-Driven

Technology aligned to business outcomes.

Execution-Focused

Strategies designed for real-world execution.

True Partnership

Working as an extension of your leadership team.

Let's Work Together

Ready to explore how Lipman AI Group can support your organization? Let's discuss your priorities and where we can create the most impact.

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